Life Styles Segmentation Map

	PROTAGONIST
LOCAL	LOCAL PROTAGONIST actors that organize others in the neighborhood, possible variety of relationships	NOMAD PROTAGONIST actors that starts actions, move around city , visits few places and take others with them	NOMAD
	LOCAL CONSUMER actors that stays in the neighborhood, waiting for others to initiate them	NOMAD CONSUMER actors that visits cafes, clubs or parties in the center to use what is offer
	CONSUMER

Demographic Segmentation Map

15-18 Teens

18-28 Students, Young Adults, Generation X

28-40  Jobseekers, Unemployed, Post-crises drifters

40-65 Professionals, Family holders

65+ Retires